From Film Sets to Product Teams

I've been building websites since I was a kid, but took some wild detours before landing in digital products. I spent years crafting stories through film, photography, and design — working with companies like Dropbox, Mozilla, and PBS. That creative background gave me an eye for user experience and a knack for storytelling that I bring to everything I build.

Eventually the pull of technology won out, and I shifted into product management and development full-time. Turns out, the skills transfer pretty well — obsessing over audience reaction is basically the same thing as obsessing over user experience, and managing a film crew isn't that different from managing a distributed development team.

Along the way I picked up an Emmy, worked across three continents, and built products from zero to acquisition. Now I spend my time building enterprise software, exploring AI tools, and writing about what I learn.

What I've Built

Over the past decade I've been lucky to work on a wide range of products with some of the best developers in the world:

• Built and scaled a video education platform from concept to successful acquisition.
• Reimagined a 35-year-old enterprise product configurator as a modern web application.
• Migrated enterprise e-commerce from SAP to WooCommerce without losing B2B functionality.
• Unified a statewide public media organization's digital presence, leading to Emmy-winning content.
• Collaborated with development teams across India, Philippines, Australia, New Zealand, Taiwan, and Austria.

What I Write About

I write from the builder's perspective — not vendor marketing, not abstract theory, but what it's actually like to use these tools on real projects. My main areas of focus:

• Headless CMS — Hands-on experience with the tools that power modern content workflows. Comparison guides, migration stories, and the honest tradeoffs nobody talks about.
• AI Tools — Practical takes on Claude, Cursor, Copilot, and AI-assisted development. How these tools actually fit into real workflows.
• Automation — Building content pipelines, serverless functions, self-hosted tools, and the workflows that make everything run smoother.
• Product Management — Legacy modernization, distributed teams, building products from zero to exit, and the intersection of PM with modern tech.