Product Leader. AI Builder. Emmy Winner.

From Film Sets to Product Teams

I've picked up an Emmy, built a product from zero to acquisition, worked across three continents, and crafted stories for companies like Dropbox, Mozilla, and PBS. None of it happened in a straight line. I've been building websites since I was a kid, but took some wild detours through film, photography, and design before landing in digital products.

Eventually the pull of technology won out, and I shifted into product management and development full-time. Turns out, the skills transfer pretty well — obsessing over audience reaction is basically the same thing as obsessing over user experience, and managing a film crew isn't that different from managing a distributed development team.

That creative background gives me an eye for user experience and a knack for storytelling that I bring to everything I build. Now I spend my time building enterprise software and AI-powered products, and writing about what I learn.

What I've Built

Over the years I've been lucky to work on a wide range of products with some of the best developers in the world:

• Built and scaled a video education platform from concept to successful acquisition.
• Reimagined a 35-year-old enterprise product configurator as a modern web application.
• Migrated enterprise e-commerce from SAP to WooCommerce without losing B2B functionality.
• Unified a statewide public media organization's digital presence, leading to Emmy-winning content.
• Collaborated with development teams across India, Philippines, Australia, New Zealand, Taiwan, and Austria.

What I Write About

I write from the builder's perspective — not vendor marketing, not abstract theory, but what it's actually like to use these tools on real projects. My main areas of focus:

• AI Enablement & Adoption — Practical strategies for getting LLMs, agents, and AI workflows into production. What actually works, what doesn't, and the organizational change nobody warns you about.
• Agentic AI & Automation — Building autonomous workflows with AI agents, n8n, serverless functions, and the tools turning ideas into automated systems.
• AI-Assisted Product Building — How AI is changing what product managers can build. Legacy modernization, rapid prototyping with Claude and Cursor, and building products from zero to exit.
• Modern Web Development — Headless CMS, Eleventy, static sites, and the honest tradeoffs nobody talks about. Hands-on experience from real projects.