I write about building modern web products.
Headless CMS, AI tools, and the automation that ties them together — from a product leader who builds this stuff every day.
Product Leader. Builder. Writer.
25+ years building on the web — from reimagining legacy enterprise software to launching an education platform through to acquisition.
A background in film and design gives me a different lens on product work. These days I build with headless CMS, AI tools, and workflow automation, and I write about all of it here.
More About MeFrom the Blog
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Jun 12, 2026AI for Product Development: Why Product Managers Are Becoming the Builders
AI for product development is creating a new role, the AI Product Manager. Here's why PMs who build with AI are suddenly the most wanted people in tech.
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Jun 12, 2026Autoblogging With Claude Code: A DIY AI Blog Pipeline That Isn't Slop
How I built an autoblogging pipeline with Claude Code: DataForSEO keyword research, Nano Banana images, and humanized articles on one Claude subscription.
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Apr 21, 2026The AI Glossary: LLM and AI Terms Explained
A plain-English glossary of AI and LLM terms seeping into everyday conversations, from tokens and RAG to vibe coding, GEO, hallucinations, and MCP.
Things I've Built
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Complex Systems, Elegant Solutions
What happens when a 35-year-old product configurator needs to become a modern web app? A complete redesign turning a legacy system into an intuitive digital experience.
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From SAP to WooCommerce: A Digital Makeover
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Zero to Exit: Building a Global Education Platform
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Building a Desktop App for a Niche Community
What People Say
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"Vik is an incredible asset to any product team. He brings marketing and creative expertise, he lives and breathes web development, and most of all he's a born entrepreneur, which means he's always thinking about the customer above everything."
Scott Emerton Chief of Staff, RØDE -
"Vik has the rare ability to communicate across all levels of an organization, from leadership to sales and marketing, from UX designers to database architects and software engineers, down to the core product consumers. He's a true team player and a joy to work with."
Travis Gilmour Oregon State University
Want to connect?
Have a project or a product idea you want to talk through? Send a note and I'll get back to you quickly. I'm always up for talking tech.