I write about building modern web products.
Headless CMS, AI tools, and the automation that ties them together — from a product leader who builds this stuff every day.
Product Leader. Builder. Writer.
I've spent 10+ years building digital products — from a 35-year-old enterprise configurator I helped reimagine as a modern web app, to an education platform I built from scratch and saw through to acquisition. I've worked with teams across the US, Australia, India, Taiwan, New Zealand, and Austria.
My background in film, photography, and design gives me a different lens on product work. These days I'm especially interested in headless CMS architecture, AI-assisted development, and workflow automation — and I write about all of it here.
More About MeFrom the Blog
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Feb 7, 2026Why Creative Technologists Should Still Learn to Code in the Vibe Coding Era
The real winners with vibe coding are those who know how to code but choose to write less of it. Here's why learning to code still matters.
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Jan 23, 2026Ads in ChatGPT will disguise marketing as knowledge
OpenAI bringing ads to ChatGPT was always inevitable. The real threat is when paid promotions blend into AI-generated knowledge and erode trust.
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Jan 12, 2026Claude in Chrome will bring automation to the masses
Claude in Chrome lets anyone automate browser tasks with natural language. Explore shortcuts, scheduled automation, and why this changes everything.
Things I've Built
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Complex Systems, Elegant Solutions
What happens when a 35-year-old product configurator needs to become a modern web app? A complete redesign turning a legacy system into an intuitive digital experience.
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From SAP to WooCommerce: A Digital Makeover
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Zero to Exit: Building a Global Education Platform
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Dragging Public Media Out of the Dark Ages
What People Say
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"Vik is an incredible asset to any product team. He brings marketing and creative expertise, he lives and breathes web development, and most of all he's a born entrepreneur, which means he's always thinking about the customer above everything."
Scott Emerton Chief of Staff, RØDE -
"Vik has the rare ability to communicate across all levels of an organization, from leadership to sales and marketing, from UX designers to database architects and software engineers, down to the core product consumers. He's a true team player and a joy to work with."
Travis Gilmour Oregon State University
Want to connect?
I love talking tech, swapping stories, and coming in #7 at pub trivia. Always up for a good conversation.
