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I write about building modern web products.

Headless CMS, AI tools, and the automation that ties them together — from a product leader who builds this stuff every day.

About Me

Product Leader. Builder. Writer.

15+ years building digital products — from reimagining legacy enterprise software to launching an education platform through to acquisition.

A background in film and design gives me a different lens on product work. These days I build with headless CMS, AI tools, and workflow automation, and I write about all of it here.

More About Me

What People Say

  • "Vik is an incredible asset to any product team. He brings marketing and creative expertise, he lives and breathes web development, and most of all he's a born entrepreneur, which means he's always thinking about the customer above everything."

    Scott Emerton Chief of Staff, RØDE
  • "Vik has the rare ability to communicate across all levels of an organization, from leadership to sales and marketing, from UX designers to database architects and software engineers, down to the core product consumers. He's a true team player and a joy to work with."

    Travis Gilmour Oregon State University

Want to connect?

I love talking tech, swapping stories, and coming in #7 at pub trivia. Always up for a good conversation.